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How to change your domain name URL without losing SEO rankings.
Its an insignificant factor. Do it for business reasons so you can only have your name in the domain, to maybe also focus on other aspects except photography in the future and for user-friendliness shorter domains are easier to type and remember. What if I have multiple sub-domains and/or sub-folders in my old site? With multi-part websites, things can get complicated very quickly, especially when using different platforms in whats called a hybrid website. Youd definitely want to start small by tackling each sub-site separately, beginning with the lowest-traffic one. This video from Google explains it well. Can I also change the design after the site is on the new domain? Yes, but that increases the risk of negatively affecting SEO. As stated in the Google video above, you want to decouple the domain change from the site redesign. If anything goes wrong with your search engine rankings, you wont be able to identify the culprit. Is there a limit to how many 301 redirects you can have? No, not at all.
Why this digital marketing expert says SEO is dead.
You need to market your business on the main business directories. You need to join and become active in your industry and the respective websites, you need to get social and engage on social channels with your target audience. You need to sponsor the local footy/netball/chess team. You dont need to build backlinks. You need a good marketing person to do better marketing and digital PR. Focus on 10 keywords? No, you dont need to focus on 10 keywords. You need to know your target audience intimately. Know what information they are searching for online and answer every single possible question they may ask to add so much value that you impress their socks off all through your website and thats your marketing departments job. You need to do great content marketing. If you hire the right people to do the right work and pay them well, SEO becomes redundant. SEO is a lazy persons marketing and a lazy agencys solution.
What is SEO? Here's' A Simple Plain English Answer, SEO in a Nutshell.
It's' a process of understanding your customers problems and the search terms they use when looking for solutions online. Once that's' established, SEO becomes about employing proven methods for presenting that information in a way that helps it appear higher in the search engine results pages or SERPs. It's' not about merely providing information on the products and services you offer; it's' about understanding the problems your ideal customers need to solve. Businesses who understand this and create useful content get the most search engine traffic, enquiries and sales online. What SEO means? SEO means Search Engine Optimisation. It's' the process of creating a website that helps people solve their problems by answering their questions. Why is SEO important? If your business wants to attract new customers from search engines, then SEO will be an essential aspect of your digital marketing strategy.
Why Wikipedia is top on Google: the SEO truth no-one wants to hear Econsultancy.
While many people may consider this an unfair bias from Google towards Wikipedia, Im not so sure. Theres no denying that 99% is an extremely high volume of keywords to be ranking for and this is a very interesting study to highlight Wikipedias dominance. However, Im still not that surprised by the results. Wikipedia has seemingly become every SEOs biggest competitor, which explains why its dominance in Google creates a lot of attention. But if you look deeper into the reasons why the site is ranking, I honestly believe they deserve to be ranking where they are. I certainly dont think theres anything non-algorthimic happening here, as some people have alluded to in the past. Chart from Intelligent Positioning showing Wikipedias positions on Google for 1000, randomly generated search terms: Why does Wikipedia dominate Google? To back up the reasoning for the site being the number one performer for organic search in the world, Wikipedia probably has the best set of SEO fundamentals on the web.:
Why SEO and Content Marketing Cant Do Without One Another.
Well, the whole point of Search Engine Optimization is Google wanting to offer its users the best experience possible, and SEO happening to do just that. They want users to find the information theyre searching for easily. So, if you want to rank for a certain query, you need to fill the need and offer that high-value information. Moreover, you need to be authoritative enough as a site so that for people trust the information youre providing them through your content. Therefore, if you dont have powerful content, the SEO work youre doing wont be of any use. Likewise, if your content is solid but you have neglected SEO, it may get lost on the internet after a week. Importance of Content Writing in SEO. Content Marketing deals with you guessed it content. And what would SEO optimize without the existing content? Here are three main reasons Content is essential to SEO.: If you have no content, what is Google going to rank you for?
SEO Tutorial SEO Management Basics A Beginners Guide.
On-Page, create pages to basic meet W3C recommendations on accessible HTML W3c H1, ALT text etc. On-Page, create pages to meet basic usability best practices Nielsen Pay attention to what annoys website visitors. On-Page, ensure fast delivery of web pages on mobile and desktop. On-Page, provide clear disclosure of affiliate ads and non-intrusive advertising. Clear disclosure of everything, in fact, if you are focused on quality in all areas. On-Page, add high-quality and relevant external links depending if the query is informational. On-Page, if you can, include the Keyword phrase in a short URL. On-Page, use the Keyword phrase in internal anchor text pointing to this page at least once. On-Page, use Headings, Lists and HTML Tables on pages to display appropriate data. but, yes, it does get more complicated. Table of Contents. What is SEO? Search engine optimisation SEO is a technical, analytical and creative process to improve the visibility of a website in search engines. In simple terms this is all about getting free traffic from Google, the most popular search engine in the world. How To Learn SEO. The tips I present on this page will help you create a successful search engine-friendly website yourself.:
SEO.
Craft Plugin Store. View on GitHub. SEO for Craft CMS. SEO for Craft does three things that will help your sites SEO, and does them really damn well. The Field Type. The SEO field type helps give users an idea of how their page will look in Google, and how their pages content scores when compared to a specific keyword.
PR and SEO the power of backlinks in media coverage No Brainer: No Brainer.
22 July 2020. PR and SEO the power of backlinks in media coverage. How PR can support link building. By Lee Cullen, Client Director. The times they are a-changin, and as more content moves online and digital marketing becomes more prevalent, the need for the PR and SEO search engine optimisation industries to adapt and evolve has never been greater. Backlinks have always been an important element of SEO, and PR is a fantastic way to earn high quality links to your site from other trusted websites. Wed argue the combination of these two marketing tools is one of the most important tactics you should be using in any integrated marketing campaign. The key reason for this is because building links to your website has a hugely positive impact on how your brand ranks in search engine results pages. It builds your domain authority DA and can drive referral traffic to your website to boost, among many things, leads or sales.
WordPress SEO Made Simple A Step-by-Step Guide UPDATED.
This is actually why a lot of people choose WordPress to start a blog or a website. While WordPress makes sure that the code it generates follows the SEO best practices, there is a lot more you need to do if you want to maximize your SEO efforts. We have a number of actionable steps that you need to take to properly optimize your WordPress SEO. To make it easy, we have created a table of contents to help you easily navigate through our ultimate WordPress SEO guide. Table of Contents. What is SEO? Why SEO is important. The Basics of WordPress SEO. Check your sites visibility settings. Using SEO friendly URL structure in WordPress. WWW vs non-WWW in URLs. The Best WordPress SEO Plugin. Choosing the Best WordPress SEO plugin. Add XML sitemaps in WordPress. Add your site to Google Search Console. Optimizing your blog posts for SEO. Doing keyword research for your website. WordPress SEO Best Practices. Properly using categories and tags in WordPress. Make internal linking a habit. Optimize WordPress comments. NoFollow external links in WordPress. Full posts vs summaries excerpts. Speed and Security for WordPress SEO. Optimize your sites speed and performance.

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